One of the largest Summer Olympics NGBs, USAC under new leadership and vision is a company experiencing tremendous growth using a tailwind of bike sales and participation being up over 100% during Covid. SMC oversees media rights and strategy and has been retained to seek commercial partnerships in the market. With four Olympic disciplines—Road, Track, Mtn Bike, and BMX—USAC athletes will compete for a medal on every day of the Olympics. Stateside, over 10,000 competitors will compete for a prestigious Nati
Launched in 2018 as the NGB for the largest action sport discipline in the World, SMC has been working with the Organization from the start on commercial and media rights issues but also other NGB challenges that Jaquet has been able to lend expertise on with over 10 years involved in the Olympic Movement. Jaquet landed USAS’s first non-endemic partnership with Toyota and continues to activate against that contract with a soon-to-be-launched documentary, “USA Skateboarding Road to Tokyo presented by Toyota
From the Dream Team to last year’s World Cup, the most-watched International basketball tournament of all-time, FIBA oversees inarguably the world’s 2nd favorite sport to Soccer/Futbol. Assets include quadrennial Men’s and Women’s World Cup Tournaments, Continental Cup Championships, and exclusive play-in Tournaments to the Olympics and World Cups, all seen globally by over 1 BILLION TV viewers. SMC has been retained to represent these commercial rights in the U.S.