ZAPHO is an up-and-coming female electropop artist from Dublin, Ireland. I was commissioned to create an identity and single artwork for her debut release.
My approach was to bring the essence of ZAPHO to life - strong female authority wrapped in elegant femininity. This was carried through to all elements of the design from the logo to the photography.
For the wordmark, the boldness of the chunky typeface is offset by the soft pastel colour pallette. For the portraits, the strong iconic poses were lit with soft gels to create a polished pop aesthetic.