STORE BRANDS
Co-op delivers high-quality products from a variety of national brands as well as our own private-label brands. CO-OP products date back to 1944, when the Saskatchewan Co-operative Wholesale Society – predecessor to Federated Co-operatives Limited – opened a flour mill in Outlook, Sask., and began marketing CO-OP flour.
There were three CO-OP brand labels in the 1950s: red for fancy or top quality, blue for choice quality (combining good standards with moderate price) and green for standard quality (emphasizing low price). Co-op’s brand names and labels have changed over the decades since. Today, our brands include: