Description: Technology and political strategic marketing from a strategic messaging standpoint. By Curt Monash, who\'s long advised leading technology companies on just
technology (16979) politics (4175) strategic marketing (213) strategic messaging (7) political marketing (5)
A large fraction of political messaging fits a single, underappreciated frame, which for lack of a better name I’ll call cluefulness . The idea is to take the well-established word “clueless”, give it the antonym “clueful”, and note that a huge fraction of political messaging amounts to:
Electoral politics are confusing. Many candidates, issues, events and voter subgroups interact with each other. Reliable data isn’t nearly sufficient for us to confidently tease causal factors apart. So any discussion of political campaign strategy relies, at best, on educated guesses. Here are some of mine.
I believe that voters’ decision factors can largely be divided into seven categories. The six more obvious ones are:
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