Description: Exploring the personality in business
Recently, Katie and I went to Yosemite for a wedding. It was my first time, and I can’t believe I haven’t gotten up there before. Places like Yosemite make me realize how insignificant we all are when compared to nature.
The morning of the wedding, we hiked up to a waterfall at Hetch Hetchy (the source of SF’s water supply). Along the way to the falls we walked through a dark tunnel (it reminded me of the Goonies), and through the darkness, I could see the proverbial light at the end. This light continued to get closer and closer, but I could never quite tell how much further I had to travel until I reached the end.
It turns out the cave is pretty short, only a few hundred yards at most. So no big deal, but the misleading distance to the light reminded me of the Stockdale Paradox which Jim Collins discusses in his book Good to Great .