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Recognizing the need to refresh their brand to attract and connect with new and returning visitors, TNB developed a exciting new identity for Northeastern Ontario.
Our consultants conducted custom research with potential tourists and stakeholders, which then informed new target visitor personas. We built on this research to developed a comprehensive brand book and guidelines to attract visitors. This was brought to life through a new landing page and video content strategy.
Feedback from the client and tourism stakeholders was immediate. They love the fresh approach, which has had the added benefit of enabling them to see their own destination in a new light.