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Publishing a book can send your reputation soaring faster than you can imagine. Having a book published in your name gives you credibility that can take a long time to develop by other means. Plus, publishing a book can be your platform for attracting and growing a captive audience.

The first thing you must do is determine who your audience is. Then once you’ve conducted research and done your due diligence, make a list of their pain points. Match the pain points with your expertise, so that you can write a book that solves one of their pain points in a way that is understandable to them.

Targeting an audience is imperative if you want to succeed. You must niche down so that you can truly identify exactly who is your audience member and likely reader. Not only that, you need to be able to get into their minds and empathize with their feelings. When you do that, you’ll be able to help them solve their problems better.

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