Description: Dr. Grant Collins, who’s garnered more than 1 million followers on the social media platform, explains more about the app—and how any social media success requires a deep look at your practice values.
by Dr. Grant Collins Office photography by Caitlin Abrams
If Facebook is the caring mother of social media, YouTube is the accomplished father and Instagram is the perfect kid with the 4.0 GPA, then TikTok is the goofy little brother who never combs his hair and puts his shoes on backward (and we aren’t entirely sure if it’s on purpose). But despite all of his quirks, little bro is hilarious, fun and incredibly well liked because of one thing—he’s relatable.
That’s TikTok: It’s real. It’s fun. It’s quirky. I’ve been fortunate enough to amass more than 1 million followers, which really wasn’t something I expected when I reluctantly agreed to a patient’s request for me to start a TikTok account just over six months ago. We’ve had some success and a ton of fun using this crazy platform to give people a glimpse into my life and the office. However, if your goal is to grow your business via social media, then I do have some advice for you before you dive into this f