Description: Pillars of Purpose, a conceptual model that explores the relationship between Purpose and PR and suggests a framework to help organisations become purpose led.
Our world is under threat. From climate change to social unrest, international conflict, pandemic, and political machinations across borders, the biggest global issues are impacting our everyday lives.
As people’s social and environmental consciences are intensifying, they are looking to organisations to demonstrate their roles in society. To step up. To be allies in the causes that matter to them.
So, as caretakers of reputations and masters of relations, what is PR’s role around purpose?