Description: Author, podcaster, marketer.
I work with CoinSwitch, India’s largest crypto exchange, as Senior Director of Communications and Content. Previously, I was an evangelist at Freshworks, focusing on efforts around content and brand building to grow the visibility of the Freshworks for Startups program.
I’m the author of the business history book Xiaomi: How a startup disrupted the market and created a cult following , published by Harper Collins. I co-authored Digital Leapfrogs : How technology is reshaping consumer markets in India with prof. Vijay Mahajan and Dan Zehr from University of Texas.
I’m the host of The Orbit Shift Podcast, co-host of The Use Case Podcast and a columnist at Moneycontrol .