thesoletheory.com - The Sole Theory

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Development Sourcing Design Consulting Vegan & Sustainable Innovation Development Sourcing Design Consulting Vegan & Sustainable Innovation   About

We are a Scandinavian based agency specialising in Footwear & Accessory development, sourcing and sustainability/Innovation.  We were founded in 2019 by British footwear developer Chris Margetts when he moved to Sweden with his 20+ years of fashion industry experience.   We now operate our own vegan-sustainable brand called Humans Are Vain and partner with brands all over the world on product development and sustainability projects.

We work with factories all over the world and can offer a full product development channel from concept to sourcing and production. We can also work on bespoke consultancy projects which could include range building, product & quality review, fitting assessment and brand building. Along with this we also have teams based near the factories to monitor samples and production.