Michael Bayler. Strategist. Author. Speaker.Michael Bayler
Description: What happens when strategy is turned inside out? When it's no longer about applying lessons from the past to how the business configures itself to create enterprise value? When it becomes about (rapidly) developing and applying lessons from the future about the external nature of consumer value?
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A significant - and very much of-the-moment - element of the UNTHNKBL Academy programme for marketing leadership will naturally be dedicated to our future relationship with new and emerging technologies. Marketers are coming to a clear and important fork in the road, and no doubt our understanding and interpretation of the opportunities and threats of AI will continue to loom larger.
Now is the time for us to be crystal clear in our ways of thinking and talking about this hot and highly polarising subject. To achieve this, we need first to look very closely at the common language of AI. How, day-to-day, are we thinking and talking about it?
In their ground-breaking and still-critical work, Metaphors We Live By , George Lakoff and Mark Johnson make the compelling case that metaphors are far more than mere whimsical linguistic tools for simplification or elaboration. They are, in fact, intrinsic and deeply-wired daily behaviours, by which human beings receive, make sense of and share their worlds and their lives.
Michael Bayler. Strategist. Author. Speaker.Michael Bayler