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musings on technology solutions that make a difference to end-user satisfaction and the bottomline

The HBR issue (Jan-Feb 2020)  spotlights “The Loyalty Economy” which makes for a great read for anyone interested in business growth. This three-article series eloquently illustrates how the myopic quarterly investor reporting has stunted long-term growth for many businesses. At the same time, true leaders like Amazon’s Jeff Bezos, Costco’s Jim Sinegal, and Vanguard’s Jack Brennan focused on customers and had the last laugh. In the first article , Rob Markey of Bain recommends three important auditable metr

This aligns perfectly with our experience in measuring an outcome-based digital transformation deal that we did for a large multi-billion dollar division of a CPG major. We have demonstrated results of 5-7% growth in topline revenues, 60-75% call deflection, and 97% satisfied customers while simultaneously building a greenfield B2B eCommerce system and upgrading the call center technologies.