Description: TXN is a web application for consumer spending analytics, competitive intelligence and surveys. We capture spending directly from credit and debit cards provided by consumers who join our research panel.
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TXN is a web application for consumer spending analytics, competitive intelligence and surveys. We capture transactions directly from credit and debit cards provided by consumers who join our research panel. Alongside spending data we also collect demographic information, allowing us to build an accurate picture of any segment of consumers. Our clients use our interactive, web-based insights tool to make business decisions based on this market intelligence.
We also provide a unique ability to publish surveys to our panel. Instead of surveying random people and hoping they’re relevant, TXN clients can target surveys to specific consumer groups and tie their responses to their transaction history, uniquely layering quantitative and qualitative data.
We preselect a diverse set of panelists to get a representative sample of your customers .