Description: This little guide is for writers, designer, engineers, students or anyone who just wants to do things right. Mastering the daily typography adventures will help you get your message across more successfully.
guide (5383) typography (2170) font (543) dash (372) typeface (230) apostrophe (19) em dash (2) typography basics (1) design basics (1) en dash (1)
Typography is the craft of arranging type with the goal to make language visible. We arrange type multiple times throughout the day; whether we are writing essays, summarizing meeting minutes or creating slides for a presentation. Unfortunately, we usually end up thinking more about what we write than how we write it. And, most importantly, how others will read it.
1. Good typography makes us read Good typography is utilitarian. It allows the reader to focus on the content, not the formatting. Ideally it is not even noticed because it just makes sense to the reader.
2. Good typography makes us feel Good typography is emotional. The choice of typeface affects how your content is understood or perceived. Based on its character, the right typeface sets the tone and voice for your text.