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For veterans of the marketing world, the idea of customer segmentation is not new. However, even the most grizzled marketing pro will tell you that the advent of customer segmentation changed the marketing game forever. When most resources were once spent trying to find a customer base with no clear definition, breaking things down into segments allowed marketers the ability to focus their attention on specific groups of prospective customers. However, it must be said that while customer segmentation has ma
Given the impact that customer segmentation had on traditional marketing and how it has managed to still be a major force in the digital era, the question has to be asked — just how has customer segmentation changed marketing?
Here are just a few ways:
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