Circular fashion is now a big buzz word and each brand is developing its particular approach to it. It’s a new landscape for apparel, accelerated by the pandemic, that poses significant challenges for brands’ operations and supply chain.
The rise of circular business models has made item identification very relevant, posing for brands a new challenge: how to make different systems based on different tags talk to each other so as to converge all data related to an item in the same place.
If authenticity is a bigger concern to consumers than probably expected, it is, therefore, a bigger opportunity for brands that intend to act upon it. Authenticity is most likely the strongest hook to bring users onboard a multichannel experience that includes connected products.