usevideotomarket.com - How to Use Video to Market your Business - The Ultimate Toolset for Small Business Success – Cheers Connect

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Description: Let’s face it, in 2018 consumers have too much information coming their way and not enough time to be able to absorb even the smallest portion of it. so, How to use video in email marketing? We are all shouting to get our messages across, but very few are being heard. This means businesses are struggling to make themselves stand out. Couple “information overload” with a dwindling attention span and we have our work cut out for us.

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Due to the overwhelming societal decrease in attention span, companies are turning to video in order to capture their customers’ attention. And it works! In fact, 59 percent of senior executives agree that if both text and video are available on the same topic, on the same page, they prefer to watch the video.  

Studies are also finding that information is better absorbed by the consumer when it is shown through video rather than text. This, in turn, leads to an increase in conversion rates and sales. Consumers engage more with video than with text, and are more likely to buy a product they have seen in a video.  According to one study , 64 percent of users are more likely to buy a product online after watching a video.  The conclusion is simple. Your customers would rather watch a video about your product than rea

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