Sports betting agencies are embracing comparable marketing methods used by the effective tobacco lobby to convince individuals that online gambling is an intrinsic part of Australian culture, new research suggests.
As the Turnbull government prepares to reveal reforms to punish foreign bookies, a research has found that betting giants are increasingly using gender stereotypes, fan routines and images of mate ship to “normalize” betting through extremely targeted advertisements.
“The same playbook that we saw in tobacco and alcohol is taking place once again,” stated Samantha Thomas, a public health scholastic at Deakin University, which led the research study by.