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Description: Email marketing involves sending commercial messages via email to a group of people. Email sent to the customer is email marketing.

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Email marketing serves several vital functions in a business’s communication and marketing strategies. It is primarily used to send advertisements that introduce or highlight products and services to a targeted audience. Beyond promotional activities, it also includes soliciting business by inviting prospects to engage with content, participate in events, or utilize services that a company offers. Furthermore, email marketing can be a tool for fundraising, where emails are crafted to request donations for n

Email marketing strategies are often designed to achieve one or more of the following primary objectives: – Build Loyalty: Establishing lasting relationships with customers to encourage repeat business. – Foster Trust: Developing a trustworthy image that reassures customers about the integrity of the business. – Enhance Brand Awareness: Increasing visibility and recognition of the brand among consumers.

Email marketing is typically employed to: – Enhance a merchant’s relationship with current or previous customers – Encourage customer loyalty and repeat business – Acquire new customers – Convince current customers to purchase something immediately – Share third-party advertisements.

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