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In every interview with international business executive Varsha Rao and every article written about her, one thing is immediately clear: Varsha is deeply passionate about the internet, e-commerce, and the role of the worldwide web as a tool for enhancing the lives of people around the globe. Her experience ranges from successful online entrepreneur to executive helping companies scale internationally. Varsha is the CEO of Nurx, a medical prescription and testing-kit delivery startup that is making healthcar
Raised near Boston, Massachusetts, Varsha Rao was educated at the University of Pennsylvania, where she graduated magna cum laude with a B.A. in Mathematics and a B.S. in Economics. She spent two years with investment firm Wasserstein Perella before returning to Boston to complete her studies with an MBA from Harvard Business School where she graduated with distinction. Upon graduation Varsha went to work as Engagement Manager for McKinsey & Co., where she consulted with clients from the telecommunications
Part of Rao’s skillset stems from her hands-on experience as an internet company founder. In 1998, Varsha and business partner Mariam Naficy founded e-commerce company Eve.com. The company focused on the e-retailing of beauty products and accessories, bringing brands to consumers, using the internet and innovative marketing strategies to reach a growing audience of web users. Eve.com grew from small start-up to a thriving business of over 125 employees in less than two years, and in 1999, Fortune magazine r