Velvet Brain Blog
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It’s tempting to look at the acquisition of Whole Foods by Amazon as some sort of Chekhovian gun that will lead us down an inevitable storyline. However, in the best movies, no one can really predict what direction the story will go. Personally, I think this is the most fascinating and compelling story to happen in retail, maybe ever. But in trying to predict the future, I think we may be overlooking an important plot twist: Amazon has just made a huge endorsement of Brick and Mortar retail. While we’ve all
Velvet Brain Blog
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