NILA REZAEI
Andrew Simpson
Description: An environmentally conscious product design studio based in Sydney the studio operates as a testing ground for new concepts and self initiated experimentation, as well as offering design concepts, modelling, prototyping and manufacturing to clients from niche boutique brands, to multinational organisations.
A Sydney based industrial design house creating their own pieces, as well as developing concepts, modelling, prototyping and manufacturing for clients ranging from niche boutique brands, to multinational organisations, turning ideas into reality.
Forcite's primary mission is to enhance the motorcycling experience by ensuring utmost safety and seamlessly adapting new technologies into their range of Smart Helmets. With this goal in mind, Vert was engaged to design and develop a stand that showcases Forcite Smart Helmets in retail settings, effectively highlighting their exceptional features and embodying the essence of the brand. Our aim was to present the product in a dignified manner, as if it were on a pedestal, while maintaining a sense of realis
Using language borrowed from the motorcycle industry was essential, and the cast component reinforces its connection to this context. The sturdy and robust appearance of the stand was deliberately chosen to align with the core values of the helmet. By incorporating heavy-duty elements, we aimed to convey a sense of strength and reliability. Conversely, areas where elegance and delicacy were warranted were rendered thin and refined.
NILA REZAEI
Andrew Simpson