Made for You | All New Generation Volvo Trucks Launched in Dunhuang
Themed as “Made for you”, the all new Volvo trucks launch event was held in Dunhuang city, an oriental art center, on 19th-21st of May. Management teams from Volvo Trucks China, Volvo Group China, and Volvo Financial Services, together with more than 200 guests attended the launch.
First-attempt live-streaming matrix allows Volvo potential customers to enjoy the launch. More than 1.8 million audiences watched the launch via different platforms. And during the launch, 78 orders were confirmed from retail customers. After the debut in Dunhuang, a series of roadshows in five cities will embark from June to August, as part of its demonstration of Volvo Trucks’ leading technology and performance for all the customers and business partners in China.