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Since 2015, mobile traffic has been ahead with the number of Smartphone users globally surpassing 2 billion in 2016. In fact, over 79 percent of all online searches now come from mobile devices.
This rise in mobile devices used to access the web is attributed to Google’s Mobilegeddon and AMP On April 21st of 2015, Google released a new search engine algorithm which included a website’s mobile-friendliness as one of the ranking factors. This mobile-friendly ranking algorithm was designed to give a boost to those mobile-friendly pages in the search results.