Description: Sara Nelson Design creates award-winning, standout labels logos and marketing materiasl for the wine and spirits industry nationally.
Your label—like your logo—isn’t just art. It’s an investment. It has a job to do and should be judged by whether it’s doing its job. R esearch says that a label is responsible for between 50% and 75% of a wine purchasing decision.
You need to be visible, readable and memorable.
AlmaTerra is both a word and a concept created by geologist, soil scientist and former Washington State University Professor Alan Busacca. The ideas of terroir and love of the earth inform the process of creating these wines all the way from the soil to the bottle. Consequently, they inform the brand’s name and imagery as well.