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Home About Us Programs FounderUP Home About Us Programs FounderUP Helping women and small business owners Rise One answer at a time Helping women and small business owners Rise One answer at a time Helping women and small business owners Rise One answer at a time Helping women and small business owners Rise One answer at a time Learn more Our Mission  To meaningfully support small businesses, with a focus on women and under-represented founders, by providing one-on-one access to world-class experts, valuabl

The COVID-19 recession is likely to disproportionately devastate minority and women-owned small businesses.   Industries at immediate risk due to COVID-19 include food services, retail, and hospitality.  Of businesses in immediate-risk industries, 39% are female-owned, or equally female- and male-owned. Current relief efforts are less accessible to minority and women-owned businesses. The federal relief effort, Paycheck Protection Program (PPP), relies heavily on mainstream financial institutions to deliver

The Foundation provides access to wiseHer Experts, enabling a wide array of support services, matched to the unique needs of each individual business owner. These may include: