Plate Perks Program: Discounts for Bay Plate Owners - Chesapeake Bay Trust
A trend is when a hashtag, topic or keyword becomes popular on a social media platform, such as Twitter, TikTok and Instagram. Once a topic is trending, it’s visible to a wider audience and receives more impressions, interactions, and mentions. Trending is a great way for brands to gain exposure and visibility and can often lead to increased brand awareness.
Twitter’s ‘trending’ algorithm looks for keywords or hashtags that are being used frequently on the platform and then displays them in a sidebar on the main page. Twitter users can choose to see trends from a global level, their current location or people they follow. The algorithms also take into account the time of day, previous searches and likes. For example, a user who liked a post about a restaurant may be shown more food-related trends. Alternatively, someone who searches for a particular product, su
Many people try to influence or manipulate trends in order to get themselves noticed. This can be done for political reasons, in the form of a Twitterstorm, or simply by teenage fans of celebrities and TV shows. Twitter has changed its algorithm in an attempt to reduce this manipulation but it can still occur.
Plate Perks Program: Discounts for Bay Plate Owners - Chesapeake Bay Trust