In March 2023 Polaroid launched an all new visual identity system for their growing family of instant film cartridges.
We have collaborated closely with Polaroid's design team, chief design officer Ignacio Germade and director of product design Nick Woodley to renew the film packaging system. This included devising a set of principles that clearly distinguish the type of film, frame color or special edition, while maintaining a cohesive look that communicates Polaroid’s brand values.
Polaroid is a pioneering instant photography brand with a cult following of professional and amateur creators.