Description: Youth Focus / YF Research is a SAMRA affiliated specialist qualitative research agency spearheaded by Carol Affleck, a research psychologist with 23 years' experience in researching the youth market from a developmental psychology perspective.
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Youth Focus is a specialist qualitative research agency spearheaded by a research psychologist with 27 years’ experience in researching the youth market from a developmental psychology perspective. Youth Focus Credentials (PDF) »
The essence of Youth Focus is to be found in its fundamental understanding of the entire spectrum of the youth market – from tots to tweens – to teens – to young adults.
Carol Affleck completed her MA and internship in Psychology at the University of Port Elizabeth in 1991 after six years of study specialising in child psychology and research, and has been running her own business for the past 20 years. Carol's CV (PDF) »