Description: Annenberg School for Communications, Annenberg Public Policy Center
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Coding of Health and Media Project (CHAMP)
The Annenberg Public Policy Center (APPC) and the Robert Wood Johnson Foundation ® (RWJF) CHAMP project was a large multi-year content analysis of health risk behaviors, contained in popular U.S. movies, television, music, music videos, and the internet. The project examined trends in the use of tobacco, alcohol, and drugs, as well as sexual, violent and suicidal behaviors. The study also assessed positive social actions, such as suicide intervention and designated driving.
The purpose of the project was to track trends in risk-related behaviors as portrayed in the media over time to evaluate the potential positive or negative impact on adults and youth. There are now datasets containing long-term trends in these behaviors. One of the aims of this project was to provide researchers, the public, and policy makers with evidence of potential influences from popular culture as transmitted through mass media.