Description: Dr. Zainul Leitch is a specialist in FMCG Market Research. She has a degree in Food Science from South Bank University and a PhD in Consumer Science, gained at the Institute of Food Research, Reading.
conjoint analysis (21) qda (6) zainul leitch consulting (1) zainul leitch (1) dr. zainul leitch (1) fmcg market research (1) preference mapping (1) repertory grid (1) expectation theory (1)
Welcome to Zainul Leitch Consulting. We are a market research company specializing in the FMCG markets.
There is no such thing as the average consumer because regardless of the product category, different people have different tastes, beliefs, views and needs .
We focus on providing our client’s with an understanding of their consumers thereby helping them to seize opportunities in the market place.