Profiles
Mass Customization, Customer Integration, Open Innovation & Personalization
Το κορυφαίο μπλοκ για το Ηλεκτρονικό Εμπόριο - neoecommerce
Description: RWTH Aachen University - Piller, Frank T. - Kontakt
aachen (1768) forschung (1432) studium (1160) institute (1151) hochschule (530) lehre (368) technisch (215) th (90) universitaet (71) rwth (70)
Mass Customization means to offer products or services which meet the demands of each individual customer, but which still can be produced and delivered with mass production efficiency. Or, as B. Joseph Pine, who made mass customization popular with his 1993 book,: “Today I define Mass Customization as the low-cost, high-volume, efficient production of individually customized offerings”.
The core idea of mass customization is to turn customers’ heterogeneous needs into an opportunity to create value, rather than a problem to be minimized, challenging the “one size fits all” assumption of traditional mass production.The concept of mass customization makes business sense in these times. Why wouldn’t people want to be treated as individual customers, with products tailored to their specific needs? But mass customization has been trickier to implement than first anticipated. The key to profitin
Christian Gülpen Head of Industry Relations Head Digitalization / Industry 4.0 / Smart Services
Profiles
Mass Customization, Customer Integration, Open Innovation & Personalization
Το κορυφαίο μπλοκ για το Ηλεκτρονικό Εμπόριο - neoecommerce