Description: Discover how neuromarketing can transform your business strategies. Explore advanced techniques and data-driven insights at NeuroSpire.
Our technology measures emotional approach and withdrawal motivations by analyzing asymmetrical EEG activity in the prefrontal cortex.
What does this mean for you? Wanting, liking, willingness-to-pay, and purchase intent are strongly correlated with increased emotional engagement scores.
NeuroSpire measures the subconscious activation of visual attention processes by looking at EEG waveband patterns in the vision center of the occipital cortex.