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by Eric Ries

I recently spoke with the New York Times about an issue that's both very much in the news and on my mind: building a company honestly.

The temptation to "fake it 'til you make it" in business is real. For some, it's overpowering. The pressures to succeed are immense and come from both within and without. It should go without saying--though apparently not since so many people are now having to say it--that it's our solemn duty as entrepreneurs and investors to resist the temptation to make things look better than they actually are for the sake of buying more time and raising more cash.

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